Beyond cars: designing the future of mobility
PROBLEMATIQUE
The car industry is on the brink of disruption. Millions of people are driving less, as city dwellers are relying on ride-sharing services and other alternatives to individual ownership.
This impeding transformation towards driverless cars and shared mobility is changing car companies from being automotive manufacturers to service providers. Using one of the trends listed on the following page as an opportunity space, imagine new products, services and digital solutions that car companies will provide to their customers in the future.
SOLUTION
