Beyond cars: designing the future of mobility

PROBLEMATIQUE

The car industry is on the brink of disruption. Millions of people are driving less, as city dwellers are relying on ride-sharing services and other alternatives to individual ownership. 

This impeding transformation towards driverless cars and shared mobility is changing car companies from being automotive manufacturers to service providers. Using one of the trends listed on the following page as an opportunity space, imagine new products, services and digital solutions that car companies will provide to their customers in the future.  

SOLUTION

Imagine a future where mobility transcends mere transportation, evolving into an immersive, intelligent experience. Your vehicle is no longer just a means to get from point A to point B — it becomes your companion and personal assistant on the journey of life.

Seamless Integration into Daily Life:
Your vehicle, powered by advanced AI and connectivity, anticipates your needs and assists with tasks in real-time. Whether managing your business, organizing family schedules, or monitoring your health, it keeps you on top of everything — effortlessly.

Business & Productivity on the Go:
While you’re driving, your vehicle is managing your calendar, scheduling meetings, handling emails, or even making voice-activated business decisions, allowing you to maximize productivity during every moment of your commute.

Family & Home:
Your vehicle is linked to your smart home, communicating with your devices, updating your grocery list, checking on family members, or arranging childcare — giving you peace of mind while you're on the move.

Health & Wellness:
Integrated health sensors monitor your well-being, suggesting mindfulness exercises, stretches, or even guiding you through relaxation techniques while driving, helping you stay fit mentally and physically during your trips.

Entertainment Reimagined:
With advanced holographic displays and immersive audio, your vehicle creates personalized entertainment experiences, from turning long trips into cinematic journeys to offering interactive gaming for passengers. Streaming services, VR, and adaptive environments make every drive a customized, pleasurable escape.

Eco-Conscious Mobility:
Your companion isn’t just efficient; it’s sustainable. Powered by clean energy, it makes eco-friendly choices on routes, energy usage, and vehicle maintenance, all while contributing to a greener planet.

In this future, your vehicle is an extension of your life — making mobility smarter, more engaging, and seamlessly connected to everything that matters to you.